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Echidna Blog

Five 'Actual' Blog Writing Mistakes

Earlier today, one of my favourite sites, Ragan's PR Daily, posted a piece entitled 10 common Blog Writing Mistakes. Unfortunately, the article broke…
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Echidna Blog

Ask Echidna -- The Way We Do the Things We Do

We've received another batch of questions for today's Ask Echidna, so we thought we'd take this opportunity to answer some of the frequently asked…
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Echidna Blog

The Early Days of Islandora - Part One of An Interview with Founder Mark Leggott

Islandora is an open-source software framework designed to help institutions, organizations, and their audiences collaborative manage and discover…
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Echidna Blog

All the World's a Stage - Messaging Lessons from Home County

It was a beautiful, sunny weekend here in London, ON. The perfect kind of weekend to go strolling in a park and maybe listen to a little music…
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Echidna Blog

Want to Make a Difference in Your Community? I Know a Group that Needs You!

There are many people who want to make a difference in their communities. Unfortunately, there are equally as many reasons why people don’t: lack of…
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Echidna Blog

AODA - It's Time to Act

So Ontario's supposed to be fully accessible by 2025. I mean, that's the point of the Accessibility for Ontarians with Disabilities Act, right? An…
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Echidna Blog

Ensuring Your Accordion Is In Tune With Your Audience, Content

I’m half French Canadian. I married into a family heavy on Newfoundlanders. And I work in the digital field, with a heavy focus on web design…
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Drawing of large laptop with people standing in front of it and an envelope on the screen

Why Are My Emails Going to Spam: A Guide to Staying in the Inbox

At the bottom of all email strategies, before conversions, opens, and clicks, lies one simple goal – actually making it into the subscriber’s inbox…
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7 Omnichannel Tactics to Drive BFCM Revenue Hero Image

7 Omnichannel Tactics to Drive BFCM Revenue

Need to Know Campaigns using three or more channels have a purchase rate 287% higher than single-channel campaigns, emphasizing the power of…
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Echidna Blog

Picture This: The Nine Corporate Photos You Must Never, Ever, Take Again

Just as not all writing is considered equal; nor is all photography. The digital revolution may have made it easier to take photos, but the skill…
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Menu
  • Solutions
    • Digital solutions that deliver results.
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      • Paid Media & Digital Advertising
      • Email & SMS Marketing
      • Search Engine Optimization
      • Performance Ad Creative
    • Digital Experience Management
      • Roadmaps & Governance
      • User-Centric Design
      • Development & Integrations
      • Content Strategy & IA
      • Managed Services
      • Content Supply Chain
      • Digital Asset Management
    • eCommerce Solutions
      • eCommerce Development
      • ERP & eCommerce Integrations
      • Custom Application Development
    • Data & Analytics
      • Tag Management
      • MarTech Migration
      • Data Visualization
      • Governance & Compliance
      • CDP Strategy
      • Analytics Audits
      • Google Analytics 4 & Performance Reporting
  • Industries
    • Expertise in your industry.
    • Commercial
      • Omnichannel Retail
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    • Public Service
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  • Case Studies
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    • Partnering with best-in-class technology platforms.
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      • Klaviyo
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      • Acquia
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