Plotting Your Road Map to Online Success
Every once in a while I'm reminded of the Five Man Electrical Band -- "Signs, signs, everywhere a sign... Do this don't do that, can't you read the…
Creating a QR Code Campaign
QR codes might be the most unused and misunderstood of the digital marketing tools out there. Doing a quick Google search exposes just as many blogs…
A Halloween Primer on How to Avoid Resurrecting the Ghosts of Social Media Nightmares Past
It's Halloween. A night when all manner of creatures crawl in search of blood to terrorize your neighbourhood. It's a night when ghouls and ghosts…
All the World's a Stage - Messaging Lessons from Home County
It was a beautiful, sunny weekend here in London, ON. The perfect kind of weekend to go strolling in a park and maybe listen to a little music…
Our EOS Journey To Date: 5 Things To Know
Last week, the management team participated in their last EOS® planning session, thus ending our two year engagement with implementer, Preston True…
Growing Your Business by Acting Small II -- Internal
It’s a common refrain amongst businesses as they grow: departments become siloed; co-workers who were at one time intimately aware of all business…
Looking for the Right Words? Be Like Mike
Advertising, building a Web site, coming up with branding standards – pretty much everything you do on-line and off is designed to convince people to…
The Path of Least Resistance? It's the One Your Customer Chooses so Keep Multiple Routes Open
The quickest route is always a straight line. But when it comes to delivering value to your consumers, that path might need to be a little more…
Home, Individuality, is in the Details
Moving in is just the first part. A house is just a structure -- it takes time to make it a home. Recently, our local newspaper ran an article about a…