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Echidna Blog

Accessibility for All - Meeting the Needs of our Aging Community

Earlier today I attended a Remembrance Day ceremony, along with a few other Echidnas, at the Cenotaph in London Looking around at the seniors, it…
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Michael Delorenzi and Andrew McClenaghan

Northern Commerce Acquires Digital Echidna

For Immediate Release: London, ON — July 31, 2020 — Two of North America’s leading digital agencies, Northern Commerce and Digital Echidna, have…
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Echidna Blog

The importance of human accessibility testing

It’s one thing to design with end users in mind. It’s equally important to ensure that all your primary audience has equitable access to that content…
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Echidna Blog

Social Media Marketing

Your website is only one piece of your online marketing campaign. If you’re not using other marketing methods to drive traffic to your site, you’re…
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Echidna Blog

Sharing Knowledge Helps Us Find the Answers

A few of us over the years on this blog have pulled out the old “a rising tide lifts all boats” adage. There’s a reason why axioms like this exist --…
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Commercial

Echidna Blog

A Very Covid Christmas Amplifies the Importance of Family, Friends, and Colleagues

Every year, I share a message much like this. I talk about the joys of the holiday season and encourage you to take the time to spend it with your…
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Echidna Blog

A 1.0 World versus a 2.0 World

I recently attended a Communications Workshop where I had the pleasure of listening to Ira Basen of CBC, speak about the differences between a 1.0 and…
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Echidna Blog

Celebrating Past, Present, Future – and People

On Sunday night, we brought in the sandwich boards and closed the Digital Echidna door. London's second combined Culture Days/Doors Open event came to…
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What Are Explorations

10 Helpful GA4 Reports (And How to Use Them)

Need to Know Google Analytics 4 Explorations offer a huge amount of customization options and opportunities for detailed insights They can be set up…
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  • Solutions
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      • Paid Media & Digital Advertising
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      • Performance Ad Creative
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      • eCommerce Development
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      • MarTech Migration
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      • Google Analytics 4 & Performance Reporting
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    • Partnering with best-in-class technology platforms.
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