Cast Too Wide a Net and Valuable Fish will Slip Through
As any angler worth his or her salt knows, if you’re not using the right bait and equipment, it’s far more difficult to catch fish. And, when it comes…
Contextualizing Screams - Using Photo, Video, and Text to Share Your Business Passion
Sometimes, in business, the best way to express yourself isn't through words, but through a 'scream.' My music tastes run in cycles. Currently, I'm…
Growing Your Business by Acting Small I -- External
Want to better connect with your customers? Solve challenges for your business? Create an environment for generating outstanding ideas? Whether you’re…
A Not-By-The-Book Guide to Copywriting and Editing
I firmly believe that if you want to improve your writing and editing skills, you have to take a not-by-the-book approach to skills development…
Content Matters - Five Ways to Keep Content Fresh
It all seems so simple, doesn't it? The key to developing a website is to develop quality content that meets your customers' needs. But, for many…
Making Space at the Table Key to an Accessible Ontario
Accessibility is a part of a larger commitment to diversity -- one that, as a society, can allow us to grow, adapt, and thrive based upon a foundation…
Intranet Benefits? How About a 25 Per Cent Productivity Boost and Engaged Employees?
It would seem intuitive that the more people talk, the more information gets shared, and the more involved your employees would feel, right? A well…
The Good, the Bad, and The Ugly of Personalization
We know that personalization is the future of the digital economy. More and more items are becoming “smart” and the goal of any content creator --…
How Rick Springfield Predicted the Future of Internet Commerce in the Year 1983
Nostradamus? The Mayans? Carnac the Magnificent? Wiarton Willie? All fine prognosticators in their own right, but all pale in comparison to the most…
2013 – The Year We Learned How to Connect
The subtitle of the film 2010 was called "The Year We Make Contact." In many ways, 2013 was the year we learned how to connect. From the rise of…