Critical Thinking: The value of Honesty
I believe firmly that diversity of experience helps to make you better at what you do. By day, I'm a content and requirements strategist at Echidna…
AODA and You: Turnabout and Fair Play
Thinking Ability First is not just about looking past physical and mental limitations, but it's about expanding everyone's horizons. Earlier this…
What's In It For Me?
The “what’s in it for me?” or WIIFM statement is an important message in any marketing strategy. When writing your website content it’s critical to…
Is a Bird in the Hand Worth Burning the Bush? The Real Cost of Aggressive Communication
So... remember this experiment? Where I tilted at the virtual windmill that is The Quick-Fix, Snake-Oil-Salesman Approach to Creating Content? Well…
Digital U for a Digital You 301 – What Do You Want?
So we’ve addressed who your customers actually are; and we’ve discussed who you are. Now the key question becomes, What Do You Want? More business. OK…
The ABCs (and D) of AODA Compliance with a 2021 Deadline Approaching
It seemed like ages ago that I wrote the first of a four-part series on AODA compliance from a web perspective. This piece, published on March 20…
Transforming a Legacy: From Mailing Equipment Manufacturer to Global SaaS Shipping Leader
Guest Author: Greta Wilson Chief Marketing Officer, Pitney Bowes How Pitney Bowes is reinventing itself in the digital age by mastering client…
When Bad Things Happen to Good Brands
Every company wants its brand to be ubiquitous -- but there's a caveat to that. The concept that there is no such thing as bad publicity is just wrong…
Is Google Grants for you?
If you’re a charitable or not-for-profit organization interested in improving your online marketing strategy, listen up, because Google Grants could…
Online Training And The Drupal-Opigno LMS Solution
The desire to find low-cost, high-convenience and accessible solutions is quickly transforming eLearning into the predominant global educating force…