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      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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Echidna Blog

Not So Black and White - Or Black and Blue or White and Gold

Is it blue and black or is it white and gold? The answer doesn't matter; the fact that the question exists at all is fascinating and something to keep…
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Echidna Blog

Design For Your Users - Not Yourself!

Who is your target audience? What do you want your target audience to do? It’s unfortunate that many web designers don’t consider these two extremely…
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Echidna Blog

A 20/20 Look at High-Level 2019 Digital Trends

The technological world is a fast-changing one. And while I’m certainly not going to delve into the nuts-and-bolts of development here, at a high…
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Echidna Blog

Ask and You Shall Receive

Over the years, I’ve had the opportunity to work with companies that were frustrated with the lack of interaction they were getting from their…
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Echidna Blog

DiGiorno's Twitter Carelessness a Lesson in Chasing Next

Another day, another social media faux pas by a big corporation. And DiGiorno Pizza's recent Tweet is simply another example of companies tripping…
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Echidna Blog

Explode Conference: A Spark to Fuel the Fires of Creativity and Innovation

Next week, Fanshawe College's Centre for Digital and Performing Arts will be hosting the two-day Explode Code event. It's described as "a celebration…
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Echidna Blog

AODA and You: Alphabet Soup -- WCAG 2.0 A or AA?

A is the best you can do right? Or is it AA? What does WCAG 2.0 mean again? And what do I really need to do by Jan. 1, 2014 – if anything? What’s the…
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Echidna Blog

A View from the Fringe Shines Light on the Need for Reflection

Your business doesn't remain stagnant. It's constantly evolving -- sometimes in measured increments and giant leaps -- to adjust to changing market…
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Echidna Blog

Language Matters - 2016 in Review

In my mind, there were two major communications themes that highlighted (or lowlighted, as the case may be) 2016: one, we saw battle lines being drawn…
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Echidna Blog

More Messaging Lessons from the Fringes

Word of mouth is incredibly powerful. And with the importance of social media in our lives, it's essential to your success that those words are the…
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