Take Two Tablets and Call Me in the Morning
Technology has changed how we interact with the online world, and many segments have seen a revamp or shift in how we do things. Some notable mentions…
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It's a New Year, Let's Re-Vamp Our Message
Well, it’s 2011 ( Happy New Year everyone!) and time to start thinking about your online marketing strategy. A key ingredient to having an effective…
Focus Your Writing
I’m often asked by clients, where do I begin writing my web copy? How do I get started? Whether you’re writing for the web or you’re writing a 20 page…
Badcamp An Example of The Good That Comes From Supporting The Drupal Community
The temperature may be dropping and our home base of London, ON may be shrouded in overcast skies and rainy weather, but things are heating up for…
Acquia-certified Cloud Pro, Martin Anderson-Clutz
There’s an old adage that states, “keep your head in the clouds and your feet on the ground.” It’s a reminder that whilst we need to focus on the day…
Write for the Humans
An article recently posted on Mashable.com talked about “How to Optimize Your Content for Social Discovery”, or how to write content that people will…
Email Workflows Every eCommerce Retailer Should Be Sending
You may have heard that email marketing is dying (or that it is already dead). That’s far from the truth—email marketing is still a powerful sales…
Where Tech Fails, Humans Can Prevail
When you’re a company that deals in products and/or services, customer service is key to ongoing sustainability. And one key to delivering superlative…
Eleven Steps to Help You Effectively Address and Resolve Online Accessibility Issues
While productive communication is a two-way street, the path can sometimes get rough – especially when you're dealing with potentially contentious…
Why It’s Time to Invite Social to the Corporate Party
It’s the bane of every social networker’s existence – how do you accurately define the return on investment for your social media activities? Business…