Can Your Phone Augment Reality?
Last week I was introduced to Layar, which is a Mobile Augmented Reality Browser. Layar combines GPS, camera, and compass technology to identify your…
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Why Don't You Care?
In today’s highly competitive marketplace and with many thanks to social media, the consumer has never had so much authority or influence as they do…
Open Data Offers a World of Potential
Tomorrow marks International Open Data Day, an annual celebration of open data all over the world. As a company that wholeheartedly embraces open…
Strike a Happy Balance
Many times we have clients approach us with great ideas, but they do not have the budget to match. In a service industry, we always strive to make the…
Making Space at the Table Key to an Accessible Ontario
Accessibility is a part of a larger commitment to diversity -- one that, as a society, can allow us to grow, adapt, and thrive based upon a foundation…
Providing Examples, Removing Barriers to Opportunities Key to Inclusivity Efforts
Earlier this week, I was watching 60 Minutes and they presented a segment on some initiatives that some organizations are working on to close the sex…
Are You Heading for a Network Crash?
I think many people understand the power of networking, and in today's economic environment the need to embrace this activity has become even more…
What is Google Places?
When you’re looking for a business, product or service where do you search first? Do you turn to the phone book, the newspaper or do you search online…
Hockey Night with Echidna
Last Friday, the Echidna Team hosted a client appreciation night at the John Labatt Centre, dubbed "Hockey Night with Echidna" - where we gathered 100…
How Northern Increased Leads 81% for Ivey Business School
Northern elevated Ivey Business School's brand awareness and enrollment leads by refining their marketing strategies, enhancing SEO efforts, and restructuring their paid advertising campaigns, leveraging diverse digital platforms.