| Northern Commerce Inc.

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Building the World’s Fastest Apparel Storefront: Lessons in CX Transformation from the Front Lines of Retail Tech

Guest Author: Leo Griffin As a digital transformation executive who has held senior roles at consumer brand companies including VF Corp, HanesBrands…

The Power of Personalization and Marketing Automation

Creating and scaling effective marketing campaigns is no easy feat—consumer expectations have evolved, and today’s shoppers are looking for…

We Shone the Spotlight on Accessibility; Now Let's Keep it in Permanent Focus

So while we may wrap up our month-long (with a few extra bonus days) blog focus on accessibility, that doesn't mean the issue shouldn't remain top of…

Not So Black and White - Or Black and Blue or White and Gold

Is it blue and black or is it white and gold? The answer doesn't matter; the fact that the question exists at all is fascinating and something to keep…

How Your English Teachers Negatively Impacted Your Web Experience Today

There’s writing. And then there’s writing for the web. While the foundations of each share identical roots, it’s in the application where they differ…

Digital U for a Digital You 201 -- Who Are You?

In Digital U 101 we discussed how businesses need to be clear about who your customers are. Defining who they are and what they want are key…

Writing the Foundations of a Drupal/Islandora Partnership - Part One of an Interview with Susan Brown

Digital Echidna has been working with a number of partners on a project called the Canadian Writing Research Collaboratory (CWRC), a project that…

Social Media 2012 – The Year in Review Part II – The Good

Yesterday, I discussed my top five negative trends in social networking, but that’s no way to end a year. Today, for my final post of 2012, I want to…

Who Needs to Know? Communicating to Scale

Effective communication gets exponentially more challenging the larger your team. When you’re working with a handful of people in an office (or…

Virtual DrupalCon, the Driesnote, and the Power of Easy

Last month was the first virtual DrupalCon. There was trepidation about how well the community’s signature event would translate to the virtual space…