Deterring abuse is good. Deterring disagreement is not. And the key for businesses is learning to understand that the latter does not equal the former…

Puffery may be behind your magic slogan, but tricking your audience is a recipe for failure. And while being a fan of yourself may be great, too…

"I may not know much about art, but I know what I like." It's a quote that's widely -- and wildly -- attributed. Anyone from Mark Twain to W.C. Fields…

Time is always of the essence. From a consumer perspective, you want to know when events take place, when something’s open or closed, how long a…

It’s on days like this that I hearken back to those noted Bards of Harlem, New Jack Swing maestros Wreckx-n-Effect who so presciently sang, “All I…

The old adage states that hindsight is 20/20. And as 2020 comes to a close, we’re seeing increasing numbers of businesses embracing that statement --…

You know that you’ve got great content that your customers – both existing and potential – are going to love; you know that there’s a market out there…

We often talk about how businesses should respond to customers online. We talk about establishing action plans, response protocols, and single-points…

We all want validation. Whether it’s a numeric grade, a hearty thumbs-up, or a big green checkmark. This is especially important when you’ve got a…

In light of recent events and to support the health of our 80-plus member team, earlier this week Digital Echidna implemented a temporary all-staff…