Virtually Scrubbing Up: Pre-’Surgery’ Site Speed Checklist
Just as with medicine, when you’re trying to fix site speed issues, you want to ensure that you’re curing the cause -- not just dealing with a symptom…
Measuring UX for Higher Ed Websites
Higher education institutions are a business just like any other. Each institution competes against the others in its category to sell education to…
How Can I Get My Web Project Back On Track?
The old adage states prepare for the worst, but hope for the best. Far too often we don’t actually truly take the potential for “the worst” actually…
Using Text Messaging in your Lead Generation
Recently I found myself in a conversation about how businesses attempt to find solid leads. WARNING, if you don't want to learn how to get first-rate…
Our EOS Journey To Date: 5 Things To Know
Last week, the management team participated in their last EOS® planning session, thus ending our two year engagement with implementer, Preston True…
The 411 on Getting Echidna to Booth 210 in Nashville
If you’ve ever been to a trade show or a convention, you’ve likely had to walk a gauntlet of vendor booths. Perfectly aligned swag, banners attached…
Everything Old is Marketed as New Again
Music, fashion, fad diets – and marketing strategies -- they all come around over and over again. With students returning to school this week, it's…
Filling a Prescription for Healthy News
Healthcare providers are increasingly expected to satisfy people's desire for quick and easy access to information – but in filling that prescription…
Is a Bird in the Hand Worth Burning the Bush? The Real Cost of Aggressive Communication
So... remember this experiment? Where I tilted at the virtual windmill that is The Quick-Fix, Snake-Oil-Salesman Approach to Creating Content? Well…
Why Buying Likes Will Hurt Your Brand: Caveat Emptor
“So you’re thinking about buying Instagram followers…” That was the subject line of an email that I received from a reputable social media aggregator…