| Northern Commerce Inc.

Hammering Away with the Wrong Communications Tool? That's as Effective as Banging Your Head Against the Wall.

Maslow's hammer states that when all you have is a hammer, everything starts looking like a nail. It's a concept we often see in communications, but…

Why It's Essential to Put Your Business in the Palm of Your Customers’ Hands

There are businesses out there that treat mobile is an afterthought. At best, they'll provide a stripped-down version of their main site for use in…

DrupalCon North America 2021

What is DrupalCon North America? Celebrating the open-source Drupal content management system, DrupalCon North America is a highly anticipated annual…

An image of a parrot based on an AI prompt along side other images that were AI prompted.

Turning Adobe’s Embedded AI into Real Marketing Performance

Author: Mark Kelley CEO, Northern The Adobe Experience Cloud product suite ships with powerful embedded AI capabilities that organizations can adopt…

Diverse Views Can Strengthen Accessible Solutions

However objective and empathic a designer or developer is, his or her own life experiences and needs will always determine what he or she designs and…

Puffery -- The 'Magic' Dragging Down Your Content Effectiveness

Puffery may be behind your magic slogan, but tricking your audience is a recipe for failure. And while being a fan of yourself may be great, too…

It’s OK to Live – Social Media is By, For, and About People

When you're moving at the speed of business, it's OK to pull over and take a few minutes to enjoy the scenery. We all need to remember, if I may…

Five 'Actual' Blog Writing Mistakes

Earlier today, one of my favourite sites, Ragan's PR Daily, posted a piece entitled 10 common Blog Writing Mistakes. Unfortunately, the article broke…

Improving Site Performance: Tips To Speed Up Your Website

A slow site has negative impacts on search engine optimization, can increase bounce rate, and lower site conversions. Taking a surgical approach and…

5 Steps To Create An Effective Chatbot Experience

In order to stay ahead of customer expectations for timely service, companies are coming up with new ways to engage and provide customer service…