How to Rock Your Conference Presentation
During the period of time when my immigration papers were being processed, I'd watch my Digital Echidna peers travel across North America and even…
It's iPhone Day!
Today is the day many Canadians have been waiting for – the release of the iPhone4 in Canada! Now depending on how tech savvy you are or how much you…
Application Shows Promise in 'Lending' a Set of Eyes to Visually Impaired Users
I can do all manner of things independently – attend school, participate in clubs and extra-curriculars, work, go to Starbucks, and any number of run…
Puffery -- The 'Magic' Dragging Down Your Content Effectiveness
Puffery may be behind your magic slogan, but tricking your audience is a recipe for failure. And while being a fan of yourself may be great, too…
The Power of Personalization and Marketing Automation
Creating and scaling effective marketing campaigns is no easy feat—consumer expectations have evolved, and today’s shoppers are looking for…
Golfer Shows Bad Form in Swinging at Trolls
It's hard to keep a stiff upper lip when inside you're ready to snarl and snap. But for businesses dealing with legitimate trolls, it's what you have…
Finding the Right Digital Solution? Make Sure You Get the Horse Before the Cart
Whether you're talking about web design, digital marketing, or traditional bricks-and-mortar-based communication, companies often fall victim to…
Hockey Season Starts - So What is the Best Team?
The NHL season gets underway tonight and many of us at Digital Echidna are fans. There are those who don't get the appeal of sports; some think it's…
Streamlining Drupal Migrations: Introducing Northern's Content and Translation Review Solutions
Need to Know Conducting a content review is essential for improving user experience, and when migrating to a newer version of Drupal. Many…
A Primer on Accessible PDFs
When it comes to web content, one of the biggest questions we get from our clients is, “How do we make our PDFs accessible?” After all, PDFs are…