Napoleon’s Global Reach, Local Targeting
Napoleon has mastered global reach while delivering localized campaigns, selling through an extensive dealer network worldwide.
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Digital transformation requires a north star. Ours is Commerce.
The purchase journey of the modern customer has become increasingly complex. Recognizing this, we have re-aligned our teams, processes, and solutions to deliver more immersive experiences in three critical areas: engagement, experience, and commerce.
Lose the Crutches, Let Your Client’s Message Run Free
If you want your content to really take off, you might have to shake off a few crutches. The New York Times regularly reviews its content for usage…
These "Likes" Weren't Earned -- They Were Forced!
More and more agencies are spending time consulting and developing for Facebook -- it’s where consumers are, so it’s where our clients should be…
Accessibility – No Need to Accommodate
I'm a content guy. Not only do I love words, but I understand their power. I've had the distinct honour and pleasure to play a key role in Digital…
Can Your Phone Augment Reality?
Last week I was introduced to Layar, which is a Mobile Augmented Reality Browser. Layar combines GPS, camera, and compass technology to identify your…
If A Tree Falls
In London and abroad, many companies are doing great things - but nobody seems to know or notice. The question that must be asked is: What is your…
Microvolunteering Online
Have you ever wanted to volunteer, but just couldn’t find the time? We lead busy lives, work 10 hour (or more!) days, sit on multiple committees and…
Online Content: What makes it great?
We’ve previously talked about your online content and how getting started is tough. Whether you’re writing for the web, social media or you’re writing…
The Importance of Applying Accessibility
I've written before about the importance of making material about accessibility accessible. I thought it might just apply to articles. Alas, there are…