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      We help organizations deliver better customer experiences and realize value from their marketing technology.

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Echidna Blog

Prioritizing One Group Over Another is Bad Accessibility

I seldom appreciate the thought of someone else making decisions on my behalf. But this is particularly concerning when these decisions relate to…
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Understanding the Big Picture

“Why do you want to know that? Why does that matter? Isn’t this just a website discovery?” You’d be surprised at the number of times I am asked these…
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Questioning the Census -- Mandatory Accessibility Mandates Clarity

When completion is mandatory, so too must accessibility be mandatory. Fortunately this was true of the mandatory Canadian census released this month -…
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With Snapchat’s release of its tracking pixel, what used to be a mere picture sharing app has evolved into a competitive performance advertising…
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The Who is Only a Small Part. What Really Matters

Metrics and measurables are always important – especially in the world of business communication. But in hunting high and low for that magic bullet…
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Do Your Engagements Ring Hollow?

Sometimes we use words with the best intentions but those words can lose their power and their meaning through neglect. Whether you're talking about…
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Ensure Your Accessibility Content is Accessible

If you're going to talk the talk, you should walk the walk. So, if you're going to write content about accessibility, it's probably a good idea to…
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UX for Health Care Websites: The Hospital Foundation Website

There are a variety of ways to facilitate online donations that don’t involve intrusive pop-ups or cluttering up the homepage. This is where…
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How to satisfy users and internal stakeholders

One of the biggest challenges we face in projects is balancing the needs of the users with those of internal stakeholders. In an ideal world, we’d…
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Which are you more likely to read? ‘Frankenstorm’ forecast for East Coast’ or ‘ Mainly benign weather presents the calm before Hurricane Sandy’s…
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