In today's social-media-dominated world, it can be tough separating an individual from the brand he or she represents. But regardless of whether your…

When it comes to marketing content or trying to draw attention to your company or product, many lament that there are no original ideas left. First…

So... remember this experiment? Where I tilted at the virtual windmill that is The Quick-Fix, Snake-Oil-Salesman Approach to Creating Content? Well…

There's an old adage that states one should never discuss religion, politics, or money in polite company. But does it -- and should it -- still hold…

For a few years now, Digital Echidna has put accessibility at the fore of everything it does. And with the Ability First Champion Awards less than a…

Whether or not we consciously think about it, our social interactions -- both online and off -- colour our perspectives of the companies and brands…

Who is Cyrille Estève? While I will introduce him to you in this post, more importantly I want to encourage you to find your own inner Cyrille –…

You may spend tens of thousands of dollars on advertising; you may have directors or managers of communications and marketing; you spend for premium…

We all want validation. Whether it’s a numeric grade, a hearty thumbs-up, or a big green checkmark. This is especially important when you’ve got a…

How important are words? Well, maybe Elvis sang it best when he warbled “It’s only words and words are all I have to steal your heart away.” Whether…