THIS >>> Or How to Guarantee I'll Never Interact with Your Content
Content, connections, commerce ( where have I heard that before?) -- those are the three Cs of social media interaction. If you want people to read…
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Beyond First Purchase: Leveraging Customer Lifetime Value for Growth
Most brands are sitting on a mountain of data that is under informing their growth strategies. Earlier this month, Northern’s VP Strategy, Corey…
Building a Future-Ready Customer Data Infrastructure: Types, Use Cases, and More
Today, brands can move beyond the traditional one-to-many personalization approach and deliver unique experiences tailored to each individual customer…
Defining Consent (Both Expressed and Implied) -- Canada's Anti-Spam Laws Simplified and Demystified
At the core of Canada's anti-Spam laws, which come into effect July 1, 2014, is the word "consent." Essentially, as we discussed yesterday in our…
Canada Pooch Digging Up New Customers
Northern partnered with Canada Pooch to reach new customers and grow the brand through automatic placements on Facebook, and achieved outstanding results.
Performance Branding: What It Is and How to Get it Right.
Gone are the days of laborious decision-making to determine where to focus ad spend. Finding the balance between direct response (DR) sales activation…
Don't Template the Life Out of Your Content - How Structure and Creativity Intersect
Creativity and structure may appear to be polar opposites. The truth is that structure can help creativity flourish -- but a template is the wrong way…
Connecting Your Online & Offline Marketing Efforts
Social Media has given businesses new ways to openly engage with today's connected consumer and plenty of businesses are beginning to understand and…