Echidna, a Creator or a Configurator?
Last month, Resolution - another awesome web firm in town - posted a blog titled "Creator or Configurator". Full post here The premise of the post is…
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Scaling Content with Generative AI: The Processes That Make It Work
Guest Author: Brendan Raybuck Head of Growth, Northern There’s been no shortage of hype around Generative AI in marketing content production — and for…
5 Steps To Create An Effective Chatbot Experience
In order to stay ahead of customer expectations for timely service, companies are coming up with new ways to engage and provide customer service…
Open Source, Open Science, Open Data, and the Future: Part Three of an Interview with Mark Leggott
Digital Echidna will be attending Islandoracon 2017 in Hamilton, ON from May 15-19th. As we prepare, we’re pleased to present part two of a three-part…
Happy Canada Day
On this Canada Day, now, more than ever, we find ourselves at a crossroads about what it means to be Canadian, as we celebrate the 153rd anniversary…
The Weight of the Word is On Your Shoulders
How important are words? Well, maybe Elvis sang it best when he warbled “It’s only words and words are all I have to steal your heart away.” Whether…
My Internship Experience at Northern
Before I started my internship at Northern, I thought interning meant doing coffee runs, filing paperwork, and supporting full-time employees as they…
Navigate the 3-Key Phases of BFCM: Expert Strategies for eCommerce Success
Need to Know Black Friday and Cyber Monday are unpredictable, but with the right strategic preparation ahead of the season’s three key phases, you can…
The 5 Most Common Consent Compliance Mistakes (and How to Fix Them)
Guest Author: Scotty Hagen Time and time again, I stumble into the same scenario when meeting with a client: most think they’ve got consent figured…
Everything Old Needs New Again
On a day where we welcome students from Fanshawe College for a tour of our facilities and a little chatting about the future, it's the ideal time to…