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  • What We Do
    • How We Partner

      We help organizations deliver better customer experiences and realize value from their marketing technology.

    • Technology

      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

    • About Northern

      Meet Northern - a digital enterprise consultancy. Learn who we are, how we got here, and why we're committed to turning disconnected marketing systems into intelligent experiences.

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Echidna Blog

Be seen, but Don't just be a facade

It's one thing to get noticed. What you do after that is what differentiates you from being a solid partner that can be counted on or merely a good…
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Is Semrush Worth It? How to Get the Most Out of Your SEO and GEO Strategy

Author Kristen Major Digital Marketing Team Lead (SEO) Semrush has been a trusted tool for marketers, and SEO's for decades, but recently has really…
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Echidna Blog

Ask Echidna: Delivering Bad News

From the Ask Echidna mailbag we received this question from Ben A., "Is there a good way to deliver bad news in business?" It's an important question…
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Take a Look in the Mirror ...

Last week the Echidna team had a chance to break away from the office and do some brainstorming/soul searching about the future direction of our…
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Anti-Social? Your Actions May Say You Are

You may spend tens of thousands of dollars on advertising; you may have directors or managers of communications and marketing; you spend for premium…
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If A Tree Falls

In London and abroad, many companies are doing great things - but nobody seems to know or notice. The question that must be asked is: What is your…
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Intranet Introspection: Proper Execution

So far we’ve covered the vendor selection process, how to budget time and resources and how to not get caught up on content. Today we’ll cover one of…
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Creating Your Own Job Opportunities Through Networking, Doing

With two elite post-secondary institutions in The Forest City, each year London graduates a steady stream of young talent. The question then becomes…
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Celebrating Past, Present, Future – and People

On Sunday night, we brought in the sandwich boards and closed the Digital Echidna door. London's second combined Culture Days/Doors Open event came to…
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How to Improve Your eCommerce Email Strategy: A Step-By-Step Guide

This content was originally presented at the Magento Imagine 2018 conference. It was created alongside our friends at Mailchimp. If you have questions…
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