Everything Old is Marketed as New Again
Music, fashion, fad diets – and marketing strategies -- they all come around over and over again. With students returning to school this week, it's…
AODA and You: Putting Your Site to the Test
Whether you're developing your site on your own, or maintaining one that's been developed on your behalf, it's always good practice to regularly test…
Missing the Forest for the Tweets
It's one of the great self-imposed challenges of our times -- we're so focused on being first that we forget about the importance of being best. Our…
Serenity Now!
Growing up, like many families in the late 70s/early 80s, we had a poem on our wall -- the Serenity prayer, “God, grant me the serenity to accept the…
Considerations in choosing your CMS technology platform - is your open-source CMS acting like a proprietary system?
Definitions Open-Source: of or relating to or being computer software for which the source code is freely available. Content Management System (CMS)…
Facebook No Teenland? So? Go Where Your Customers Are
A few days ago, a colleague of mine – our project-manager extraordinaire – Erin Brinen shared a link to an infographic that asked, “ Are Teenagers…
Hammering Away with the Wrong Communications Tool? That's as Effective as Banging Your Head Against the Wall.
Maslow's hammer states that when all you have is a hammer, everything starts looking like a nail. It's a concept we often see in communications, but…
The Human Touch - The Value of Face-to-Face Communication
Will the Singularity ever occur and mark the rise of our robot overlords? It's possible, I guess, but for as much as technology brings to the world…
Homes Alive Pets, CRO
Homes Alive Pets was experiencing substantial traffic to their eCommerce storefront, yet low conversion rates prevented revenue growth.
CSUN Rises in San Diego, Shining Light on Accessibility
This week would have been a great time to be in San Diego, CA. It's not just for the weather – though 13 to 21 degrees Celcius and sunshine sounds…