Every once in a while I'm reminded of the Five Man Electrical Band -- "Signs, signs, everywhere a sign... Do this don't do that, can't you read the…

"OK. [OK]. Blue Jays. [Blue Jays]. Let's [Let's]. Play. [Play]. Ball." If you're in Southwestern Ontario like us (or, basically, anywhere in Canada)…

We know that personalization is the future of the digital economy. More and more items are becoming “smart” and the goal of any content creator --…

Whether or not we consciously think about it, our social interactions -- both online and off -- colour our perspectives of the companies and brands…

I’d like to take you back a few years. Young Jay was sitting in the family’s living room, half-paying attention to the evening news that my parents…

Lessons one through 131: know your market. I'm sure you've been inundated with Target-related news and analysis. Everyone and their uncle is champing…

Certain things aren’t so fun to write. Wills, for example, are one thing that people tend to put off. After all, few people like to think about their…

Are you in charge of your company’s new web project? If so, listen in. Whether you’re redeveloping the corporate website or building a mini-site for…

Relationship Marketing is defined as “a marketing practice that recognizes the long term value of customer relationships and extends communication…

There are thousands of higher education websites out there. On many of those sites, there are often several sub-brands and sub-sites that have their…