An article recently posted on Mashable.com talked about “How to Optimize Your Content for Social Discovery”, or how to write content that people will…

Today Digital Echidna was invited to the launch of London Public Library’s One Book One London reading initiative. We hope you’ll join us in this…

Defining the content architecture of your website is one of the first steps we lead clients through in our initial Discovery Process. There are two…

We often fall into the habit of focusing on broadcasting information when we discuss accessibility: how can we ensure our message is accessible to the…

In the previous installment, I talked conceptually about how to approach testing and what we are trying to learn. This time we’re going to get our…

We’ve written a lot about the timing and technological implications of moving from Drupal 7 to Drupal 8 or 9, but maybe the tech is not what you’re…

Word of mouth is incredibly powerful. And with the importance of social media in our lives, it's essential to your success that those words are the…

Yesterday, I discussed my top five negative trends in social networking, but that’s no way to end a year. Today, for my final post of 2012, I want to…

One of the best things about working in open-source technology -- and, in our case, Drupal specifically -- is the fact that your local efforts can…