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      We help organizations deliver better customer experiences and realize value from their marketing technology.

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      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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Echidna Blog

The Open Source Way

“The Open Source Way” is a new concept for the majority of the corporate world. Prior to the “open source idea”, business processes, ideas and…
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Execution at dawn photos only serve to kill interest, excitement

It goes without saying, but content that's complemented with visuals can dramatically improve its look and feel, not to mention its ability to attract…
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Successfully Merging Design and Development? Communication is Key

Communications is the key to unlocking success. But what does that mean? And what role can we play to make sure that we’re all speaking the same…
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Creating Effective Online Presentations

Today, more and more presentations and training sessions are moving online. Having these materials online cuts down on travel and distribution costs…
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The Who is Only a Small Part. What Really Matters

Metrics and measurables are always important – especially in the world of business communication. But in hunting high and low for that magic bullet…
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Changing PCI Compliance Standards for eComm Retailers: What You Need to Know

Need to Know As of April 1, 2024, the PCI DSS 4.0 standards have become best practices for processing credit card transactions, with 51 new…
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In a Bad Situation? Language Matters

Many of you will likely be familiar with the United Airlines mistake. I'm not going to get into what happened -- and lord knows that there have been…
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Top 10 Signs That You Work in Downtown London

After being in our new downtown location for almost a year, we have come up with a list of the Top 10 signs that you work in downtown London. 10. You…
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The Google Phone (gPhone) Cometh ...

Is the wait finally over for the Google mobile phone? Leaked only a few days ago - Google is doing it again, and making us rethink how we access…
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Sage Social Business Advice from an 11-Year-Old

My daughter and I are both at a wonderful age: she's at the age where I still matter, I'm one of her heroes, and all that fun stuff. And I'm at the…
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