Intranet Introspection: The End Can Be Just the Beginning
Just over a week ago, I covered the importance of communication and preparation for your launch. Today I’ll cover the post-launch era of your Intranet…
Get Ahead of Negatives to Make Positive Change
We often talk about the importance of focusing content on the “What’s in it for me?” That conversation is usually a positive one -- intended to show…
Entropy is Inevitable, Expending Energy -- Yours or Ours -- Can Delay the Chaos
Labour Day weekend is kind of that last kick at the ol’ relaxational can for summer. Today, the kids are off to school and, as Andrew mentioned last…
Be True to Yourself and Do it for the Right Reasons - Making CSR a Part of Your Business
Be true to yourself and do it for the right reasons -- no matter whether you’re talking corporately or privately, it’s important to adhere to those…
The Dawning of the Age of Honesty
People got it wrong about this whole Mayan Calendar thing. It was never an apocalyptic vision of the future. Rather, the end of that calendar…
When Trying to Sound Smart is a Dumb Idea
I’d like to take you back a few years. Young Jay was sitting in the family’s living room, half-paying attention to the evening news that my parents…
Does Your Twitter Account Suck - Big Time!?
I consider myself an enthusiastic Twitter user. To me there is nothing worse than seeking out or coming across a Twitter account (especially a…
Kekkou Desu Mr. Roboto - The Perils Of Content Automation
One of the goals of any social media/communications strategy is to actively and rapidly engage with your customer base when they reach out to you. But…
Everything Old is Marketed as New Again
Music, fashion, fad diets – and marketing strategies -- they all come around over and over again. With students returning to school this week, it's…