Generating Content Ideas Should Never Be Random
Fake it 'til you make it? It's debatable as to whether or not it works. But when it comes to creating content that resonates, it's better to wait for…
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What's in a Name?
With the Internet becoming increasingly crowded, finding a good domain name has become a difficult endeavour. Therefore, we have come up with a few…
Potluck Approach A Recipe for Success
On Friday we held our annual Digital Echidna's Christmas potluck – a day where the team gets together, brings an assortment of food, and somehow comes…
The Four Pillars of Project Management
Project managers have the immeasurable task of bringing people together on a common goal and producing something on time, in scope, and on budget…
Real Talk on Plain Language
Why does plain language matter? Especially in Canada where we have such a high literacy rate, doesn’t everyone know how to read and comprehend content…
Canada Pooch Sniffs Up Black Friday and Cyber Monday Success
Northern developed a comprehensive paid media strategy that contributed to an impressive increase in in-store revenue coupled with a lower cost per sale, effectively helping Canada Pooch realize conversion and revenue goals for Black Friday and Cyber Monday (BFCM) 2021.
Incoming Links and SEO
At Echidna, we’re often asked by clients – does adding a “Links” section or a “Resources” section to my website increase my website’s ranking in…
Planning The Move to Drupal 8/9
Drupal 9 is coming! The release date is set for June 2020. If you were around for the introduction of Drupal 8 in November 2015, you will remember it…
Let’s Talk About an Ongoing Commitment to Mental Health, Wellness
Today is Bell Let’s Talk Day, an annual event designed to raise funds for mental health initiatives. But more important than the funds raised is the…
AODA Compliance Deadline Tips for the Non-Compliant
The old adage states that hindsight is 20/20. And as 2020 comes to a close, we’re seeing increasing numbers of businesses embracing that statement --…