Does Your Business Yelp?
I was recently involved in a discussion about Yelp and how to use it to maximize a business's exposure. While I was already aware of the common…
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Two Out of Three Ain't Bad
Earlier I wrote about how important it is to be honest in the way that you present yourself and your business on-line. The benefits are obvious, but…
Digital U for a Digital You 501 -- What's Next?
So you’ve looked at your business and have determined that it’s time to build or update your digital presence. It’s safe to say that you’re over half…
Islandora and Drupal: Part Two of an Interview with Mark Leggott
Digital Echidna will be attending Islandoracon 2017 in Hamilton, ON from May 15-19th. As we prepare, we’re pleased to present part two of a three-part…
An Engaging Site Leads to an Award Nomination
Earlier this week, Digital Echidna was named a finalist in the 2017 Acquia Engage Awards for its work on the SUNY Oneonta website. In total, over 200…
Five 'Actual' Blog Writing Mistakes
Earlier today, one of my favourite sites, Ragan's PR Daily, posted a piece entitled 10 common Blog Writing Mistakes. Unfortunately, the article broke…
Don't Let Coke's Experience Hijack Your Campaign Efforts
Your first reaction upon revisiting the fallout from Coca-Cola's #MakeItHappy campaign may be to throw up your hands and say, "Well, this is why we…
Digital Echidna is Proud to be a Part of the MasterCard Memorial Cup Social Media Team
We have a whole lot of future superstars in this city this week. And with all the action both on and off the ice, it can be tough to keep up. But…
Picture This: The Nine Corporate Photos You Must Never, Ever, Take Again
Just as not all writing is considered equal; nor is all photography. The digital revolution may have made it easier to take photos, but the skill…