Home, Individuality, is in the Details
Moving in is just the first part. A house is just a structure -- it takes time to make it a home. Recently, our local newspaper ran an article about a…
People Are Talking About My Business On Twitter - Now What?
Ok, so people are talking about your business on Twitter. That’s fantastic! So, what are you doing about it? Twitter is much more than a broadcast…
It's Never Easy Saying Goodbye
Digital Echidna has significantly benefited this summer from the incredible talents of our three co-op students who dove headfirst into work: Martin…
Seeing A Bright Future During Our Week at IPSW
We're always amazed by the quality of the talented youth that are coming out of our post-secondary institutions. Last week was no different as we were…
Albany Law School, Multi-Site Digital Experience
Albany Law partnered with Northern to develop a digital experience representing all of Albany’s law centers while remaining true to their brand and providing an intuitive user experience for prospective students.
Finding Your Inner Spoonman
Who is Cyrille Estève? While I will introduce him to you in this post, more importantly I want to encourage you to find your own inner Cyrille –…
Boathouse Conversion Attribution
Boathouse needed a clearer picture of conversion attribution to determine the impact of their paid media campaigns across all publishers.
Kekkou Desu Mr. Roboto - The Perils Of Content Automation
One of the goals of any social media/communications strategy is to actively and rapidly engage with your customer base when they reach out to you. But…
The Power of Personalization and Marketing Automation
Creating and scaling effective marketing campaigns is no easy feat—consumer expectations have evolved, and today’s shoppers are looking for…
GA4 Webinar Recording Download
Download the recording to learn more. In this short, but high-impact webinar you will learn: What GA4 is and how it compares to Universal Analytics…