A Prague Primer for DrupalCon
Founded in 885, the city of Prague is steeped in culture, history, and astounding architectural achievements. But in one week, the future of the Web…
Choosing Your Own Adventure Can Lead to Business Growth
When it comes to marketing content or trying to draw attention to your company or product, many lament that there are no original ideas left. First…
Does Your Search Need to Get a Cludo?
Website search – the little box that is mightier than you think. Without realizing it, you probably find most of your content from a website search…
Puffery -- The 'Magic' Dragging Down Your Content Effectiveness
Puffery may be behind your magic slogan, but tricking your audience is a recipe for failure. And while being a fan of yourself may be great, too…
Northern Commerce 2017 Year in Review
2017 was Northern’s biggest year yet, with new and exciting clients coming on board, more projects and websites launched, and recognition from some of…
The Power of Personalization and Marketing Automation
Creating and scaling effective marketing campaigns is no easy feat—consumer expectations have evolved, and today’s shoppers are looking for…
Your Best May Not Be Enough - Managing Customer/Corporate Conflict Online
We often talk about how businesses should respond to customers online. We talk about establishing action plans, response protocols, and single-points…
The Internet Tongue Twister
At Echidna, we’ve been asked more and more to build our clients an Intranet solution. Intranets are becoming an increasingly popular way for…
Missing the Forest for the Tweets
It's one of the great self-imposed challenges of our times -- we're so focused on being first that we forget about the importance of being best. Our…