We Shone the Spotlight on Accessibility; Now Let's Keep it in Permanent Focus
So while we may wrap up our month-long (with a few extra bonus days) blog focus on accessibility, that doesn't mean the issue shouldn't remain top of…
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Northern Commerce Named One of Canada's Top Growing Companies for the Second Consecutive Year
FOR IMMEDIATE RELEASE London, ON — September 24, 2021 — Northern Commerce, a digital transformation agency that partners with brands disrupting their…
Content Strategy & Architecture
Content Strategy (CS) and architecture is slowly, but steadily climbing the ladder and becoming a respected process in website development. With CS…
The Power of Personalization and Marketing Automation
Creating and scaling effective marketing campaigns is no easy feat—consumer expectations have evolved, and today’s shoppers are looking for…
The RFP Ritual ... Should You Respond?
With more businesses using technology to purchase services, the Request for Proposal or "RFP" has definitely become a popular vendor selection tool. I…
We’re Down with UXC (Yeah, You Know Me!)
A little while ago, I mentioned that my title has changed. Sure, I’ve still got the content strategy gig, but what’s formalized has been my role as a…
Facing WCAG 2.1 Compliance? Your Guide to Meeting Accessibility Standards
Author Jay Ménard Sometimes, when the future looks uncertain, it pays to look to the past for guidance. For many public sector institutions in the…
Your Voice; Your Foundation
There is one thing that is integral to any good content strategy: The Voice. The Voice has the potential to elevate credibility, solidify intent, and…
Sessions, Sprints, Mentoring: Inside The DrupalCon Experience
I have been meaning to write this since returning from DrupalCon last week. For us in London Canada, Seattle is in not only a different country but a…
Critical Thinking: The value of Honesty
I believe firmly that diversity of experience helps to make you better at what you do. By day, I'm a content and requirements strategist at Echidna…