| Northern Commerce Inc.

Protein Candy squares in rows on a pink background

Powering Protein Candy’s GTM: Shopify, Klaviyo & Northern’s Winning Strategy

Launching a new brand is tough. Launching a brand in a crowded industry like candy—where sugar-loaded competitors dominate shelves—is even tougher. However, Protein Candy wasn’t just another candy company.

How To Make Working From Home Work

In light of recent events and to support the health of our 80-plus member team, earlier this week Digital Echidna implemented a temporary all-staff…

Don’t Just Consider the Source; Be Considerate As a Source

We live in an amazing time where our ability to access information is limited only by our time and inclination. But we also live in a time where it’s…

An Intro to Keyword Tracking for SEO Rankings

For some time now, the importance of tracking the organic ranking positions of your website’s keywords has been a hot topic. Some say keyword tracking…

Open Source, Open Science, Open Data, and the Future: Part Three of an Interview with Mark Leggott

Digital Echidna will be attending Islandoracon 2017 in Hamilton, ON from May 15-19th. As we prepare, we’re pleased to present part two of a three-part…

Drawing of large laptop with people standing in front of it and an envelope on the screen

Why Are My Emails Going to Spam: A Guide to Staying in the Inbox

At the bottom of all email strategies, before conversions, opens, and clicks, lies one simple goal – actually making it into the subscriber’s inbox…

In a Bad Situation? Language Matters

Many of you will likely be familiar with the United Airlines mistake. I'm not going to get into what happened -- and lord knows that there have been…

Is Google Grants for you?

If you’re a charitable or not-for-profit organization interested in improving your online marketing strategy, listen up, because Google Grants could…

The 3 Stages of Customer Personalization & Their Tactics

According to Deloitte’s 2022 study, brands that prioritized personalization were nearly two times as likely to have exceeded their revenue goals in…

Northern & Tenzing Strategic Partnership

FOR IMMEDIATE RELEASE LONDON, ON - December 19, 2022 — London-based and leading digital marketing / eCommerce agency, Northern Commerce, and London /…