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      We help organizations deliver better customer experiences and realize value from their marketing technology.

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      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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Echidna Blog

Filling the Void with Facts - Effectively Bearing Bad News

It bears repeating, but it pays to be good at bearing bad news. And this is especially important when the news you're sharing carries the unfair twin…
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The Cautionary Tale of Boaty McBoatface

If you've ever been on a large boat, you know that they're impressive wonders of technology. They can move impressively fast and they can carry a lot…
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The Five “Be”s of Crisis Communication

At the best of times, working from home can create communication and isolation challenges. Management must be mindful of including remote workers and…
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Laying the Groundwork for Accessible Employment - But You Can Get a Head Start

“Collectively, we started to change the face of disability employment in the province of Ontario.” I’m not one given to hyperbole, but this comment by…
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Echidna Blog

Acquia-certified Cloud Pro, Martin Anderson-Clutz

There’s an old adage that states, “keep your head in the clouds and your feet on the ground.” It’s a reminder that whilst we need to focus on the day…
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Echidna Blog

Winning Web Solutions Requires a Team Effort

This evening, the Echidna team will be gathering together in a private box to watch our junior hockey team. It’s a great opportunity to leave the shop…
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Echidna Blog

Honestly, Customer Service Starts at “Home”

Whether or not we consciously think about it, our social interactions -- both online and off -- colour our perspectives of the companies and brands…
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How to Reduce eCommerce Friction to Build Lasting Customer Relationships

Need to Know eCommerce friction can be defined as anything that makes it harder for shoppers to complete a purchase, including complicated checkouts…
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Echidna Blog

Ask Echidna: Delivering Bad News

From the Ask Echidna mailbag we received this question from Ben A., "Is there a good way to deliver bad news in business?" It's an important question…
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Echidna Blog

Why Do Consumers Take To Social Media to Voice Their Problems?

If you're a Business you may be surprised to hear that it’s not just about solving an issue, it’s more about if your business is living up to its…
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