Whether your customers are next door or in a galaxy far, far away, the message remains the same -- go where your customers are and deliver your…

A couple of days ago, a reporter friend of mine asked “Are blogs dead?” People were quick to respond positively or negatively, but I think the…

The Jan. 1, 2021 deadline for AODA website compliance is fast approaching. Some may see it as an end to a 16-year effort; others appear to be treating…

I have been meaning to write this since returning from DrupalCon last week. For us in London Canada, Seattle is in not only a different country but a…

Yesterday, I discussed my top five negative trends in social networking, but that’s no way to end a year. Today, for my final post of 2012, I want to…

One of the goals of any social media/communications strategy is to actively and rapidly engage with your customer base when they reach out to you. But…

When it comes to cutting through the clutter, the savvy business knows that only "you" matter. To start with, let me reiterate the fact that I really…

Common courtesy is not always that common – especially when it comes to Internet discourse. While some so-called trolls enjoy playing games with your…

The ultimate goal for any company, whether you’re talking online or off, is to provide a user with an experience that completely aligns with their…

Making one's business or organization accessible to customers, employees, and others is essential -- but that accessibility needs to come through in a…