Why do many customers have an inherent distrust of companies? Why do they look at public relations and marketing efforts through a jaundiced eye…

What do you do when you have nothing to say? And how do you align that reality with all the (often conflicting) advice about how frequently and when…

Last week at this time, most of Digital Echidna's staff were en route to (or already at) the Drupal North Regional Summit. It was a first-of-its kind…

“Our business needs more "Likes" and "Followers!" Well let's have a contest!” I am sure you've noticed that one of the most commonly used and even…

Today is an exciting day for all of us at Digital Echidna as it marks the release of the 2017 PROFIT 500 ranking of Canada's Fastest-Growing Companies…

We all work in increasingly fast-paced environments, face tighter deadlines, and have to sort through competing priorities to manage expectations from…

This post is not about politics, don’t worry -- but it is inspired by it. Last week, we saw two monumental examples of implementing a content strategy…

What is corporate culture? Is it something that’s implemented from the top down, mandated by mission and vision statements? Or is it something that…

Just over a week ago, I covered the importance of communication and preparation for your launch. Today I’ll cover the post-launch era of your Intranet…

Awareness is the first step. Application and acceptance as the status quo is the ultimate goal. Some major companies in the technology industry are…