Accessibility Can’t Just be Lip Service; Words Must Have Weight
They’re nice words -- but you may hear an echo if you say them because too often they ring hollow in our society. Today is the International Day of…
Building Stories
It's a cultural lesson that resonates with business – when it comes to building a successful story, focus on the people. We recently participated in…
Creating Your Own Job Opportunities Through Networking, Doing
With two elite post-secondary institutions in The Forest City, each year London graduates a steady stream of young talent. The question then becomes…
Explode Conference: A Spark to Fuel the Fires of Creativity and Innovation
Next week, Fanshawe College's Centre for Digital and Performing Arts will be hosting the two-day Explode Code event. It's described as "a celebration…
How to Install the Snapchat Tracking Pixel on Shopify and Magento: A Step-By-Step Guide
With Snapchat’s release of its tracking pixel, what used to be a mere picture sharing app has evolved into a competitive performance advertising…
Website Design versus Function
When creating or revamping a website both the design elements and overall function of the site are important. Is there a magic ratio of the two…
It’s OK to Live – Social Media is By, For, and About People
When you're moving at the speed of business, it's OK to pull over and take a few minutes to enjoy the scenery. We all need to remember, if I may…
We’re Down with UXC (Yeah, You Know Me!)
A little while ago, I mentioned that my title has changed. Sure, I’ve still got the content strategy gig, but what’s formalized has been my role as a…
Great Interview + Bad Facebook Profile = NOT HIRED!
After getting past the resume and interview stages some employers are not hiring potential employees because of their online social media profiles…