Relationship Marketing is defined as “a marketing practice that recognizes the long term value of customer relationships and extends communication…

For years, I’ve sometimes felt like a content nomad in this digital world, preaching a message of the importance of content as the foundation of all…

Probably one of the most debated topics I've witnessed about Social Media is automation. Try sending out a tweet or status update and its likely you…

At Digital Echidna, we all work together – with our clients – to find the best business solutions for their particular needs. There is no one-size…

In my mind, there were two major communications themes that highlighted (or lowlighted, as the case may be) 2016: one, we saw battle lines being drawn…

If you're a Business you may be surprised to hear that it’s not just about solving an issue, it’s more about if your business is living up to its…

When creating or revamping a website both the design elements and overall function of the site are important. Is there a magic ratio of the two…

Pay-Per-Click (PPC) Advertising is a very common “ buzzword” used in the online marketing industry today. Sure, a website is a great starting point to…