It is said that in Minneapolis, you are never more than six blocks from a park and chances are high that you will see a few lakes. What a great place…

In business, social media has grown from an “I know we should be using it” attitude to "It's an essential component of any online strategy"…

Social Media has given businesses new ways to openly engage with today's connected consumer and plenty of businesses are beginning to understand and…

Each RFP we are invited to participate in starts a process. A ritual. We identify a solution, write the proposal, submit, and then… we wait. If we are…

There’s an old adage that says something to the effect of, “you don’t need insurance… until you need it.” Whether it’s home or renter’s, auto, or life…

A little while ago, I mentioned that my title has changed. Sure, I’ve still got the content strategy gig, but what’s formalized has been my role as a…

Let's be honest, before getting started with anything you need a plan - and with Facebook it's no different. Too often, I've seen businesses…

If you were to ask me what's the biggest barrier to a smooth project launch, the answer is clear -- content. It doesn't matter if it's creation…

Metrics and measurables are always important – especially in the world of business communication. But in hunting high and low for that magic bullet…