The Open Source Way
“The Open Source Way” is a new concept for the majority of the corporate world. Prior to the “open source idea”, business processes, ideas and…
Why It’s Time to Invite Social to the Corporate Party
It’s the bane of every social networker’s existence – how do you accurately define the return on investment for your social media activities? Business…
What’s the Right Marketing Vehicle? Only You Can Tell
It can be frustrating for business owners looking for information about how best to use their limited resources. Every week, you'll find a new article…
Critical Thinking: The value of Honesty
I believe firmly that diversity of experience helps to make you better at what you do. By day, I'm a content and requirements strategist at Echidna…
Remote Control: Helping Employees Feel Included, No Matter Where they Are
From a practical point of view, offering workers the ability to work remotely (or from home) can solve a lot of problems. For people with disabilities…
Lay Down the Law to Keep the Trolls at Bay
Common courtesy is not always that common – especially when it comes to Internet discourse. While some so-called trolls enjoy playing games with your…
Does Your Twitter Account Suck - Big Time!?
I consider myself an enthusiastic Twitter user. To me there is nothing worse than seeking out or coming across a Twitter account (especially a…
Everything Old is Marketed as New Again
Music, fashion, fad diets – and marketing strategies -- they all come around over and over again. With students returning to school this week, it's…
Only “You” Can Cut Through Advertising Clutter
When it comes to cutting through the clutter, the savvy business knows that only "you" matter. To start with, let me reiterate the fact that I really…
The Five Ps to Put Higher Ed Enrollment on a Pathway to Success
With over a decade of experience, with over 50 post-secondary institutions, Northern knows the five key things you need to focus on to attract…