Google Analytics 4: What You Need to Know
What is Google Analytics 4? The new age of analytics is upon us. Google Analytics 4 (GA4) is an analytics service that enables you to measure…
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Damage Control 101 - What to Do
As much as it irks public relations types, you can't control the story. And the tighter you squeeze, the more slips out between your fingers. No…
Learning the Foundations of Persuasive Content
Whether you're writing a theatre review or product copy for the web, the goal is the same -- to be persuasive. And the basic foundational elements to…
The Good, the Bad, and The Ugly of Personalization
We know that personalization is the future of the digital economy. More and more items are becoming “smart” and the goal of any content creator --…
Improving Site Performance: A Deeper Dive on Page Load (Part Two)
In the previous installment, I talked conceptually about how to approach testing and what we are trying to learn. This time we’re going to get our…
The ABCs (and D) of AODA Compliance with a 2021 Deadline Approaching
It seemed like ages ago that I wrote the first of a four-part series on AODA compliance from a web perspective. This piece, published on March 20…
The Four Pillars of Project Management
Project managers have the immeasurable task of bringing people together on a common goal and producing something on time, in scope, and on budget…
Moving House: Planning to Migrate Your Drupal Website
Think about moving to a new home. No matter how carefully you pack, you wouldn’t expect everything to be clean, organized, and in place the moment you…
London-Based Northern Commerce, Digital Echidna Both On Canadian Business' Growth Lists
FOR IMMEDIATE RELEASE London, ON — October 15, 2020 — In their final year as independent companies before an already-announced merger, top London…