Entropy is Inevitable, Expending Energy -- Yours or Ours -- Can Delay the Chaos
Labour Day weekend is kind of that last kick at the ol’ relaxational can for summer. Today, the kids are off to school and, as Andrew mentioned last…
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COPE-ing with Copy 301: The Devil’s in the Details
When it comes to truly embracing the COPE ideal, the devil truly is in the details. And by changing your perspective of content from being one…
Accessible Engagement Tools to Create Equitable Opportunities
The best way to learn about your customers, their needs, the challenges they face, and the problems you can solve is by asking them directly. However…
Make Sure the Joke's Not on You -- and Your Brand
Humour has a great place in life. At its best, it can shine the spotlight on those institutions that we hold dear and force us to reconsider the hows…
Caring or Opportunism? How to Do the Right Thing
There’s a fine line between genuine sympathy and the perception of opportunism. Even if your heart is in the right place, public opinion can become…
Everything Old is Marketed as New Again
Music, fashion, fad diets – and marketing strategies -- they all come around over and over again. With students returning to school this week, it's…
Hillberg & Berk Luxury Commerce
Hillberg & Berk was already an established entrepreneurial story when they hired Northern Commerce. Their triumphs included a pitch-to-win deal on Dragon’s Den and commissions to design jewellery for Her Majesty Queen Elizabeth II.
Spooktober: Scary Tales of Online Presentations
Later this week, I’ll be presenting at the Bay Area Drupal Camp (BADCamp). But instead of waking up and looking out of a hotel window at the sprawling…
AODA Compliance Deadline Tips for the Non-Compliant
The old adage states that hindsight is 20/20. And as 2020 comes to a close, we’re seeing increasing numbers of businesses embracing that statement --…
Hindsight In 2020 - New Ways to Do Business Powered by the Consistency of Change
Early morning on Mar. 14, 2020, I boarded a flight at the Erik Nielsen Whitehorse International Airport after four wonderful days in one of Canada’s…