Customer service is defined as “the provision of service to customers, before, during and after a purchase.” We all know how we feel when we receive…

There will be an Echidna invasion this weekend in Manchester, New Hampshire as we'll be on site at the New England Drupal Camp. We're proud to be a…

Some people think that we Drupal fans drink the content-management Kool-Aid. The truth of the matter is that we're far more upscale in our beverages…

Most people would not hire a plumber to perform a surgical procedure, yet it seems that many people would hire their plumber to do their website. I…

As companies move to offering web based services, they run the risk of suffering from a digital bottleneck. A bottleneck occurs when there is a…

YouTube is the industry leader for pre-recorded online video, but Justin.tv claims to be the innovator in online LIVE streaming video. Justin.tv uses…

We all work in increasingly fast-paced environments, face tighter deadlines, and have to sort through competing priorities to manage expectations from…

Mobile marketing is a rapidly growing industry. 172 million of the 1.2 billion mobile phones purchased in 2009 were Smartphones. Therefore, companies…

Happy Canada Day everyone! The Echidna office will be shut down tomorrow and hopefully most of you will be out enjoying the festivities (or just…