Is a Bird in the Hand Worth Burning the Bush? The Real Cost of Aggressive Communication
So... remember this experiment? Where I tilted at the virtual windmill that is The Quick-Fix, Snake-Oil-Salesman Approach to Creating Content? Well…
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The Art of the Interview - Drawing Out the Right Answers
Whether it's for a news article or a corporate discovery, success comes from getting the right answers. Not necessarily the easy answers, the expected…
The (Sometimes) Inexact Science of Measurement
I was at a shortlist presentation yesterday when asked about web success metrics and examples of successful metrics that we've helped some of our…
How To Proceed Without In-Person Discovery
What a difference a month, or so, makes right? The old adage states that necessity is the mother of invention -- and travel restrictions and physical…
Real Talk on Plain Language
Why does plain language matter? Especially in Canada where we have such a high literacy rate, doesn’t everyone know how to read and comprehend content…
Wisconsin Elections Commission’s Elevated Experience
Need to Know It was essential for the new Wisconsin Election Commission platform to provide an easily navigable and cohesive digital experience for…
Cineplex, Multi-Channel Media Campaign
Northern relaunched Cineplex's brand campaign, including a multi-channel, multi-funnel media campaign with over 250 assets in English and French that focused on driving awareness and increasing theatre visits.
From Complexity to Clarity: How Northern Simplified UW Bothell's Digital Presence
Northern transformed the University of Washington Bothell’s sprawling 14,000-page website into a streamlined multi-site architecture to better meet staff and student needs. Built on the WordPress platform, Bothell’s site was redesigned for a more consistent front-end experience.
Drupal Contribution Day Hosted by Northern
With thousands of active contributors to the development of the Drupal open-source content management system, the strength of the Drupal community…
Northern Commerce Named One of the Best Workplaces™ for Women for Second Consecutive Year
FOR IMMEDIATE RELEASE LONDON, ON – March 8, 2022 — North America’s leading digital solutions agency, Northern Commerce, has been named on the 2022…