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      We help organizations deliver better customer experiences and realize value from their marketing technology.

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From Engagement to Enrollment: Performance Strategies for Higher Ed Institutions

Every post-secondary institution has one objective in common: improving enrollment. But in a social-before-everything world, achieving this goal…
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Echidna Blog

Some "Friendly" Advice About Accessibility and Inclusion

Just over a year ago, I wrote about the importance of having accessible options for service providers when persons with disabilities aren’t able to…
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AI is now deeply integrated into both our personal and professional lives, and the rate of adoption continues to grow, with 77% of marketing teams…
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Big Wins, Strong Gains, a Bright Future

It seems appropriate, given what the coming year is, to look back with clarity on the year past. After all, hindsight is 20/20, so with that…
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Accessibility Awareness is Great, But Action Makes it Matter

Awareness is great, but without action it does little. Today marks the seventh Global Accessibility Awareness Day. And while a trending hashtag is all…
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Echidna Blog

Celebrating A New Way to Work on Labour Day

You may not know that Labour Day is a Canadian-derived holiday. Sure, the U.S. made it an official holiday in 1892, while Canada took a couple more…
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Subtle Exposure: Making Accessibility Mainstream

Making one's business or organization accessible to customers, employees, and others is essential -- but that accessibility needs to come through in a…
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Wrapping Up Drupal North

Last week at this time, most of Digital Echidna's staff were en route to (or already at) the Drupal North Regional Summit. It was a first-of-its kind…
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O Canada -- Why Echidnas Stand on Guard for Thee

Canada Day is fast approaching – and as Canadians we have so much to celebrate. I believe that Canada’s greatest strength is its diversity. We have…
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Michael Jackson Online Mania ...

If your internet connection was slow yesterday between 12 noon and 4pm - these web statistics about the Michael Jackson Memorial Service might explain…
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