What's In It For Me?
The “what’s in it for me?” or WIIFM statement is an important message in any marketing strategy. When writing your website content it’s critical to…
What Have You Done For Me Lately ...
Last Friday, the Echidna Team hosted a client appreciation night at the John Labatt Centre. This event was called "Hockey Night with Echidna" and we…
How to Rock Your Conference Presentation
During the period of time when my immigration papers were being processed, I'd watch my Digital Echidna peers travel across North America and even…
Still Time to Register for Next Week’s Free Acquia Engage Event
Next week, a few of us will be “attending” Acquia Engage -- and this year’s event is more accessible than ever! Obviously, COVID has changed the way…
If A Tree Falls
In London and abroad, many companies are doing great things - but nobody seems to know or notice. The question that must be asked is: What is your…
Disagreements Can Be Disagreeable, But Your So-Called Enemy May Be Your Biggest Business Ally
Deterring abuse is good. Deterring disagreement is not. And the key for businesses is learning to understand that the latter does not equal the former…
Change Management: The Often Overlooked Secret Ingredient
Author Christine Saunders Senior Account Director When we talk about launching a new website or implementing a major digital initiative, most people…
Design For Your Users - Not Yourself!
Who is your target audience? What do you want your target audience to do? It’s unfortunate that many web designers don’t consider these two extremely…
International Day of Persons with Disabilities
Today is the International Day of Persons with Disabilities. Canada has made strong efforts to be a leader in this field, hearkening back to 1989 when…
AODA and You: Turnabout and Fair Play
Thinking Ability First is not just about looking past physical and mental limitations, but it's about expanding everyone's horizons. Earlier this…