The Future of Content Creation: Key Insights for Implementing AI Responsibly
AI is now deeply integrated into both our personal and professional lives, and the rate of adoption continues to grow, with 77% of marketing teams…
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Weighing the Pros and Cons of AI-Generated Content
It’s a conversation that’s happening in real time. It’s a topic that’s on the lips – both real and virtual – of content creators and curators…
DiGiorno's Twitter Carelessness a Lesson in Chasing Next
Another day, another social media faux pas by a big corporation. And DiGiorno Pizza's recent Tweet is simply another example of companies tripping…
Tech Gifts for Christmas 2009
With only a few days left before Christmas – here are some great tech related items sure to inspire envy in others: Panasonic 103 inch TV TH-103PF9UK…
The Power of Personalization and Marketing Automation
Creating and scaling effective marketing campaigns is no easy feat—consumer expectations have evolved, and today’s shoppers are looking for…
Confusing Web Terms!
It’s no surprise to most that when you enter the world of websites, you’re entering a world with an entirely new language. Whether you’re a manager in…
Is New Always Better? Keeping Accessibility Simple
KISS -- 'Keep it simple, stupid' -- it's a well-known adage. And it's one that should be remembered when approaching accessibility. When considering…
Connecting the Dots: Braille in the Digital Age
Remember when the idea of a paperless office was a thing? No one would need hard copies of anything: computers and digital technology would supplant…
A 1.0 World versus a 2.0 World
I recently attended a Communications Workshop where I had the pleasure of listening to Ira Basen of CBC, speak about the differences between a 1.0 and…
How to Boost Video Engagement: A 10 Step Guide
The days of relying on large screens for video content are over. We’ve entered the age of the mobile video. Internet users are watching video via…