Is Wolfram|Alpha a Better Way to Search?
This week marks the launch of Wolfram|Alpha, which claims to be an intelligent search engine. Actually Wolfram|Alpha does not use the term "search…
Ice-ing on the Canada Day Cake
As you may know, echidnas’ natural habitat is in the southern hemisphere. The interesting thing is that they don’t tolerate extreme temperatures all…
Fanshawe College Students Prepare to Go Head-to-Head in the Final Stretch of the Northern Digital Marketing Challenge
FOR IMMEDIATE RELEASE London, ON — For Fanshawe College marketing students, the warming spring weather signals a formidable challenge that’s just…
Winning Web Solutions Requires a Team Effort
This evening, the Echidna team will be gathering together in a private box to watch our junior hockey team. It’s a great opportunity to leave the shop…
Description
“At Northern, there is a true pursuit of excellence fostered by leaders who empower their team to deliver results without micro-managing. In the time I’ve spent here so far, not only do I feel I’m making a difference, but I’ve also learned so much, which is exactly what I was looking for at this stage of my career.”
Javier Rodriguez, Sr. Digital Advertising Strategist in Paid Media
Description
“At Northern, there is a true pursuit of excellence fostered by leaders who empower their team to deliver results without micro-managing. In the time I’ve spent here so far, not only do I feel I’m making a difference, but I’ve also learned so much, which is exactly what I was looking for at this stage of my career.”
Description
"The Northern team not only upgraded our analytics, but made it easier to launch new sites with tracking already built in. We now have better visibility into performance and a solid foundation to support Customer Journey Analytics in the future."
Senior Digital Analytics Lead, Fortune 500 Pharmaceutical Company
Description
"The Northern team not only upgraded our analytics, but made it easier to launch new sites with tracking already built in. We now have better visibility into performance and a solid foundation to support Customer Journey Analytics in the future."
The (Sometimes) Inexact Science of Measurement
I was at a shortlist presentation yesterday when asked about web success metrics and examples of successful metrics that we've helped some of our…
Improving Site Performance: A New Hope For Fast Sites
A slow site has negative impacts on search engine optimization, can increase bounce rate, and reduce site conversions. Taking a surgical approach and…
Content Marketing? Simple, but Not Easy.
Recently a site that I've long respected posted a question on one of its social media channels. They asked a simple question, "How do you define…