Building a Future-Ready Customer Data Infrastructure: Types, Use Cases, and More
Today, brands can move beyond the traditional one-to-many personalization approach and deliver unique experiences tailored to each individual customer…
Displaying 531 - 540 of 942
Content Matters: The Peril of Prioritizing Style Over Substance
Ever since the beginnings of the Internet, people have been trying to game the system to place first in search results. Some have nefarious intentions…
Adobe Experience Manager (AEM) 6.5 is End of Life in Less Than 1 Year: Is It Time to Panic?
Author: Beau Brewer Partner and VP, Content Supply Chain at Northern There are a few reassuring constants in the Adobe Experience Manager world. The…
A Super Bowl Game Plan For Content that Scores
As a football fan (both three-down and four-down versions), watching the Super Bowl is something I enjoy doing, with or without a rooting interest…
The ABCs of WCAG – Mapping Out an Accessible Future
For anyone who has been working in the digital accessibility field, sometimes it can feel like being lost in an alphanumeric soup! And for those of us…
The Five Ps to Put Higher Ed Enrollment on a Pathway to Success
With over a decade of experience, with over 50 post-secondary institutions, Northern knows the five key things you need to focus on to attract…
Eight Ways to Implement Site Personalization
Concierges are highly skilled people who can add real value to your life by taking care of some essential and time-consuming tasks for you. In the…
Messaging Lessons from the Fringes
Time is always of the essence -- so don't forget the essentials. Last night, I attended the London Fringe Festival Showcase. In a case of art…
Intranet Introspection: Content Matters
If you were to ask me what's the biggest barrier to a smooth project launch, the answer is clear -- content. It doesn't matter if it's creation…