The Changing Media Mix
Ipsos Reid released a new poll on November 11th, stating that the media mix is changing for marketers. Marketing Professionals were part of this poll…
The 5 Most Common Consent Compliance Mistakes (and How to Fix Them)
Guest Author: Scotty Hagen Time and time again, I stumble into the same scenario when meeting with a client: most think they’ve got consent figured…
Welcome to the Hallway Track, A New Approach to Conferences
I have been in customer service and sales for 20 years, 10 of those at Digital Echidna. In this time I have been to my share of conferences and…
Looking Back to Look Forward
We're just under three weeks away from ringing in the New Year. With the holidays approaching, this is the perfect time to reflect upon the year that…
Lessons From Waverley Retirees' Conquering of New Media
The "G"-Unit are at it again. No, not the Queens-based hip-hop crew, but rather the geriatric dancers in London's Waverley retirement residence who…
Snowstorm Lessons: Clearing a Path to Success
We got a bit of snow in London today. Nothing blizzard-like, mind you, but more than enough to make it tough to get around. Walking to work, I…
Language Matters - 2016 in Review
In my mind, there were two major communications themes that highlighted (or lowlighted, as the case may be) 2016: one, we saw battle lines being drawn…
Our EOS Journey To Date: 5 Things To Know
Last week, the management team participated in their last EOS® planning session, thus ending our two year engagement with implementer, Preston True…
COPE-ing with Copy 301: The Devil’s in the Details
When it comes to truly embracing the COPE ideal, the devil truly is in the details. And by changing your perspective of content from being one…
Make Sure Your Site is Mobile to Move Your Business Forward
Is your site taking your business as far as it should? Without a mobile-friendly site, you may not only find yourself stuck in neutral, but -- as of…