As much as it irks public relations types, you can't control the story. And the tighter you squeeze, the more slips out between your fingers. No…

Every once in a while I'm reminded of the Five Man Electrical Band -- "Signs, signs, everywhere a sign... Do this don't do that, can't you read the…

Your business doesn't remain stagnant. It's constantly evolving -- sometimes in measured increments and giant leaps -- to adjust to changing market…

Earlier this week, Digital Echidna was named a finalist in the 2017 Acquia Engage Awards for its work on the SUNY Oneonta website. In total, over 200…

Over the past couple of years, I’ve been Digital Echidna’s support manager and have worked with a large number of clients as part of their post-launch…

With the holiday season fast approaching, many retailers are in full swing marketing their products to help us check items off our list. However…

The technological world is a fast-changing one. And while I’m certainly not going to delve into the nuts-and-bolts of development here, at a high…

I can do all manner of things independently – attend school, participate in clubs and extra-curriculars, work, go to Starbucks, and any number of run…

Inclusivity isn't an end goal -- it's not just about hiring someone or building an accessible website -- it's a step along a much longer path. But…

In order to stay ahead of customer expectations for timely service, companies are coming up with new ways to engage and provide customer service…