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      We help organizations deliver better customer experiences and realize value from their marketing technology.

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      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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Echidna Blog

Islandoracon 2017 - A Future of Possibilities

Looking to sink your talons into an exciting new tech opportunity? Look no further than Islandora’s CLAW. We’re excited at Digital Echidna about the…
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Using Text Messaging in your Lead Generation

Recently I found myself in a conversation about how businesses attempt to find solid leads. WARNING, if you don't want to learn how to get first-rate…
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How To Ask Your Visitors For Personal Info

If you're like most businesses, your website is regularly asking visitors for their personal info - as part of a registration, payment, or contact…
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Digital U for a Digital You 301 – What Do You Want?

So we’ve addressed who your customers actually are; and we’ve discussed who you are. Now the key question becomes, What Do You Want? More business. OK…
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Finding Your Inner Spoonman

Who is Cyrille Estève? While I will introduce him to you in this post, more importantly I want to encourage you to find your own inner Cyrille –…
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A Super Bowl Game Plan For Content that Scores

As a football fan (both three-down and four-down versions), watching the Super Bowl is something I enjoy doing, with or without a rooting interest…
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The RFP Ritual ... Should You Respond?

With more businesses using technology to purchase services, the Request for Proposal or "RFP" has definitely become a popular vendor selection tool. I…
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A Tale of Two Keynotes

A recent story about the iRobot Roomba vacuum collecting and selling data about their owners homes reminded me of two different presentations I was…
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An Honest Way to Prevent a 'Panda' Attack

I love this line from the Wikipedia entry on the Giant Panda, "Though the panda is often assumed to be docile, it has been known to attack humans…
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18 Must-Have UX Features for Every eCommerce Store

The goal of every eCommerce website is simple on the surface: drive more sales. There’s a lot that goes into making that a reality. One of the most…
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