Writing For the Web
Whether you’re a local not-for-profit or a large entertainment facility– writing the copy for your website is always the biggest challenge. How do you…
Virtual DrupalCon, the Driesnote, and the Power of Easy
Last month was the first virtual DrupalCon. There was trepidation about how well the community’s signature event would translate to the virtual space…
Digital Echidna, rTraction Enter into Strategic Support Partnership
LONDON, ON -- August 21st, 2018: Two of London’s leading digital firms have entered into a strategic partnership that will see Digital Echidna provide…
Canada Pooch Digging Up New Customers
Northern partnered with Canada Pooch to reach new customers and grow the brand through automatic placements on Facebook, and achieved outstanding results.
AODA and You: Putting Your Site to the Test
Whether you're developing your site on your own, or maintaining one that's been developed on your behalf, it's always good practice to regularly test…
Off Target: Lessons in Knowing Your Market
Lessons one through 131: know your market. I'm sure you've been inundated with Target-related news and analysis. Everyone and their uncle is champing…
Helping Opportunity’s Knock Be Heard by All
There are a tonne of quotes relating to “opportunity” knocking. Many of them focus on responding to its call, seizing the day, and responding. But, if…
Puffery -- The 'Magic' Dragging Down Your Content Effectiveness
Puffery may be behind your magic slogan, but tricking your audience is a recipe for failure. And while being a fan of yourself may be great, too…
AODA and You: What’s in it for me?
There is no one right answer as to why you should make your Web site accessible. Throughout this series, we're trying to give you a broad perspective…